Top 3 Social Media Tips You Need to Know
So, you’re thinking about finally starting your small business? Congrats! The leap of faith can be one of the hardest parts about starting your small business, but you know what they say, “it’s now or never”. They are right because the best time to start is NOW. It’s no secret that the best way to market your business is through social media. Ah, social media, the blessing and curse of the 21st Century. It is a very powerful tool. Here at Starr Social we understand just how daunting it can feel! To help lighten your load, we’ve come up with three of our best social media tips when it comes to starting your own small business.
Create a posting schedule:
The biggest mistake you can make when it comes to social media is not planning out your posts ahead of time. This can lead to feeling overwhelmed and unmotivated. The last thing you want is a bad case of burnouts! This plan can be as simple as writing down the days of the week on a piece of paper and jotting down different content ideas for each day. If you want to step up your game a little, try using a planning app. These apps let you visually see what your social media feed will look like and even let you schedule your posts for specific times! The “Later” app and “Planoly” are two of our favorites over here at Starr Social.
Make your Instagram profile a business profile:
Setting your Instagram to be a business profile is a very crucial step on your journey of becoming a small business owner. This will allow you to have access to your analytics, Instagram users will be able to recognize you as a business right away, and you will be given the option to promote your page through Instagram Ads. All of these features are extremely useful! Especially being able to view your analytics. Analytics provide you with info, such as but not limited to, the best time to post your content, what content your followers interact with most, and how much traffic you are receiving on your page daily. Analytics are the best way to figure out how to appeal to your audience. So what are you waiting for? Go switch your Instagram account to a business profile!
Stay active and engaging:
The best way to grow your social media is not only by staying consistent with engaging content, but also by consistently engaging with your followers and following. Think of this as saying hi to someone that you pass on the street. Everyone loves a friendly face and the same thing goes for social media. Start scheduling a few minutes out of your day to engage with people. Go further than simply liking someone’s photo. Comment words of encouragement, save their post, add it to your story, or better yet do all three! This engagement from your end will encourage people to engage with you right back and ultimately drive more traffic to your account.
The road to growing your small business is not an easy one but it sure is rewarding. From one small business to the next, we wish you the very best of luck!